The value of APIs for business
APIs (application programming interfaces) are the tools that allow businesses to put that data to use — by inspiring innovative developers to create new business opportunities and improve existing products, systems, and operations.
As a growing number of consumers and businesses incorporate web and mobile apps into their daily routines, businesses are discovering valuable new uses for previously isolated data sources.
An enterprise should develop an API strategy consisting of both public and private APIs. When an enterprise business releases public APIs that power consumer-facing applications, it enables new ways to engage and connect with its customers through web, mobile, and social apps.

And by developing private APIs, businesses can offer their employees and partners new tools that help them streamline operations and serve customers even better. In this dynamic environment — as more and more businesses create and incorporate APIs — it’s increasingly critical for innovative businesses to develop and execute successful API strategies.
Increase developer productivity
Increase developer productivity
Ensure high performance
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